Apurva Purohit

Apurva Purohit can be contacted on:


Apurva Purohit

Apurva Purohit is an Indian Businesswoman with over three decades of experience in the corporate world where she formed significant partnerships with private equity firms and  promoters to build and scale up a diverse set of businesses - from early stage fledgling businesses, to setting up new ventures and to supervising turnarounds in mature and declining organizations.

In her last tenure at Jagran Prakashan Ltd, a multi-media conglomerate, Apurva pivoted the group from a deep-rooted reliance on its traditional print businesses to a focus on new age emerging businesses. The strategies adopted under her tutelage and her emphasis on excellence in implementation increased both the scale and the profitability of these businesses manifold.

She was responsible for creating Lodestar, which is today one of the largest media buying agencies in the country, and envisioning Times of India’s entry strategy into television, and has also worked on famed turnarounds like Zee TV.

Under her people-oriented leadership and focus on building a great culture, one of her portfolio companies, Radio City was consecutively featured in the Great Place To Work survey for 7 years in India and amongst the Best Places to Work in Asia (2019) and has become a case study on building high impact cultures which have a direct correlation on profitability.

She is an Independent director at Mindtree Ltd. and L&T Engineering services Ltd, and Manipal Health Enterprises Ltd. and an advisor to private equity fund Amicus Capital.

Apurva has been a leading voice in the Indian business landscape, advocating gender diversity, what ails it, and what organizations and leaders can do to improve this critical imperative. She is also the author of the two national bestselling books “Lady, You’re not a Man” – the Adventures of a Woman at Work and Lady, You’re the Boss! Through her books, Apurva aims to empower women and encourage them to achieve their full potential.

Over the years, Apurva has won multiple business awards and has been named as one of the Most Powerful Women in Business as per the India Today Group (2016, 2018, 2019) and Fortune India (2018, 2019,2020). She was amongst LinkedIn’s Top Voices and YourStory’s Top 10 digital Influencers of 2020.

Apurva holds a Bachelor’s degree in Science (Physics) and completed her PGDM from IIM- Bangalore. She was a state-level hockey player and played for Tamil Nadu State and Tamil Nadu University.

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