Apurva Purohit

Apurva Purohit can be contacted at:

3rd Floor, RNA Corporate Park, Road No. 13,
Kalanagar-Bandra East, Mumbai – 400051
Phone: 33284800 (Extn 5153)
Email ID: apurvap@myradiocity.com

Apurva Purohit is the President of the Jagran Group, one of India’s largest multi-media conglomerates. With over three decades of experience in the media and entertainment industry, Apurva is a prominent speaker at industry forums, several marquee organizations and educational institutions. Her talks specifically focus on key value drivers of building sustainable and successful businesses - strategic implementation as an architect of business success and high impact people culture as a creator of shareholder value, to name a few. She actively mentors entrepreneurs across sectors on building and scaling businesses, and shaping inspirational work cultures.

Apurva is one of the very few women CEOs in the media and entertainment space and is a leading voice advocating gender diversity in the overall Indian business landscape. She regularly advises organizations and leaders about the crucial role gender diversity plays in building successful, sustainable and profitable businesses, encouraging them to challenge the status quo. She has also been investing considerable personal time and professional capabilities in coaching, guiding and mentoring young women to take on leadership roles. Apurva has interacted with over 10,000 working women to empower them to navigate their way in the context of the contemporary work environment.

She is also on the board of several for-profit and not-for-profit organizations and has authored the national bestselling book “Lady, You’re not a Man: The Adventures of a Woman at Work". The book is a must-read for every woman who is on the quest for work-home balance and is determined to succeed in her professional life and is amongst the largest selling non-fiction books in the country.

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Blog

Women @ Work

Why Women Take More Time to Advance in their Careers than Men

April, 2019

Remember the popular American sitcom - The Office? In an episode titled ‘The Alliance’, Michael comes up with an idea of organizing a birthday...

Women @ Work

A letter to my soul sisters!

March, 2019

To,

All the lovely women in the world,

How should the day in the life of a businesswoman look like, you ask? Should I have to...

Women @ Work

The Path to Emancipation Is Through Financial Independence First

January, 2019

A 20-something girl in office recently put in her papers and happily announced the reason – she was getting married and moving to the USA....

Lecture Series

Culture Gender Diversity Strategic Implementation Emerging Markets Leadership skills

The invisible driver of profit

Traditionally leaders have focused on the hard aspect of managing resources through efficient use of capital, creation of market opportunities, manufacturing capabilities and product innovation which have been the drivers to build successful businesses. Softer aspects like culture building have never been seen as significant creators of value or drivers of profitability. However, in today’s VUCA world, leaders are struggling to deal with the increasing complexity of managing a diverse, cross generational and scarce talent pool. Thus it has become imperative that they evolve strategies to create engaging work environments and manage the most important competitive advantage they have today which is people.This lecture looks at the importance of culture building in an organization and offers suggestions on how business heads can create an engaging and productive culture in order to drive stakeholder value.

What is it holding women back and what they can do to take control of their destiny.

In the last decade most organizations have started focusing on diversity as they realize that they will be able to build successful, sustainable and profitable businesses only when they have access to a larger and more diverse talent pool. However, the proportion of women in middle management and upwards continues to remain in dismal single digits. What is holding women back from achieving their true potential despite a stated intention from all stakeholders to change the gender gap?This lecture looks at some of the subconscious biases that exist, both externally and internally, in the minds of women that is holding them back. It will help participants understand these preconceptions and empower them with some practical suggestions to navigate their way in the context of the contemporary work environment.

How CEO get 90 of the strategy right while getting 90 of the implementation wrong

Most CEOs and business heads get their strategy and vision right however a strategy is only effective if one gets the execution right as well. Contrary to what many think, strategy and implementation are not two separate quadrants but a continuum that flows seamlessly from one to another and then back. And this is where most CEOs fail miserably! While all of them are great in creating a visionary strategy, they falter when it comes to the juxtaposition or the interplay between strategy and implementation. In other words, a great strategy is made at the annual off-site and then locked away in the bottom drawer of the boardroom cupboard and through the year the business is run around a series of activities and discrete initiatives with tenuous links to the strategy. Even if in the initial enthusiasm, a strategy does start getting converted to implementation in Q1, you can be sure that it gets booted out without a moment’s hesitation either at the first sign of competition doing something different or at a tiny swing of the market in an unplanned direction!So why are so many of the CEOs not able to marry strategy to implementation or vice versa?This lecture shows how strategic implementation is a key driver of success in a business and shares some of the tools CEOs and Business heads can use to ensure that their implementation is based on the agreed strategy.

The India growth story, challenges and opportunities.

The world believes that the coming century belongs to the Asian subcontinent, however growth in a complex country like India has been sporadic and limited. Inclusive growth especially is a huge concern given that despite nearly 30 years post liberalization, India has not been able to lift itself to become a middle income economy.
While everyone believes in its long term potential, this lecture looks at the challenges that India faces in its ability to impact more than half its population which remains at the bottom of the socio-economic pyramid and what can be done to fast track this change.

Leadership Skills

Leadership is a nuanced skill that is developed over a period of time and is a tightrope walk across various facets of management. All of us have our own versions or formulae to define good leadership. This lecture shares practical leadership lessons which have helped build sustainable organizations and create shareholder value. The lecture will deep dive into unique leadership features like personal accountability, tough love and the consequences of difficult choices.

Author du jour

Lady, you’re not a man Testimonials In The News Second book Prologue

Excerpt from Lady, You’re Not a Man

"You need to begin by acknowledging the problems that come with being a working mom, the guilt that is a constant companion in whatever you do, the balance you try to find between a cantankerous and ill child and an important presentation, and the fact that how much ever you try, you just can’t be superwoman! And then life becomes easier."

“A must-read for every woman who wants to succeed on her own terms. Inspiring and funny.”
- Ekta Kapoor - Indian TV/Film Producer and Director

“It’s a tough life for women today as they forge a new path for themselves within a society that still looks at them largely in a- Amish Tripathi - Indian Author

“This book will give women the confidence to believe in themselves and succeed…A definite read, and not just for women.”
- Nitin Paranjpe - President of Foods & Refreshment at Unilever

It`s easy to be overwhelmed for women who work to earn and try to manage the home front. This book assists you to get your priorities (Read More) - Deepali Phadke - Goodreads

A very funny, witty and practical guide for a working woman. I usually don’t read self-help books but this one isn’t one of the (Read More) - Ritu Kedia - Amazon

I kept looking out for my name and at the same time thinking when did I narrate my experience to Apurva? Little did I realize that all (Read More) - Sangeetha - Flipkart