Apurva Purohit

Apurva Purohit can be contacted at:

3rd Floor, RNA Corporate Park, Road No. 13,
Kalanagar-Bandra East, Mumbai – 400051
Phone: 33284800 (Extn 5153)
Email ID: apurvap@myradiocity.com

Apurva Purohit

Apurva Purohit is an Indian Businesswoman with over three decades of experience in the corporate world where she formed significant partnerships with private equity firms and  promoters to build and scale up a diverse set of businesses - from early stage fledgling businesses, to setting up new ventures and to supervising turnarounds in mature and declining organizations.

In her last tenure at Jagran Prakashan Ltd, a multi-media conglomerate, Apurva pivoted the group from a deep-rooted reliance on its traditional print businesses to a focus on new age emerging businesses. The strategies adopted under her tutelage and her emphasis on excellence in implementation increased both the scale and the profitability of these businesses manifold.

She was responsible for creating Lodestar, which is today one of the largest media buying agencies in the country, and envisioning Times of India’s entry strategy into television, and has also worked on famed turnarounds like Zee TV.

Under her people-oriented leadership and focus on building a great culture, one of her portfolio companies, Radio City was consecutively featured in the Great Place To Work survey for 7 years in India and amongst the Best Places to Work in Asia (2019) and has become a case study on building high impact cultures which have a direct correlation on profitability.

She is an Independent director at Mindtree Ltd. and L&T Engineering services Ltd, and Manipal Health Enterprises Ltd. and an advisor to private equity fund Amicus Capital.

Apurva has been a leading voice in the Indian business landscape, advocating gender diversity, what ails it, and what organizations and leaders can do to improve this critical imperative. She is also the author of the two national bestselling books “Lady, You’re not a Man” – the Adventures of a Woman at Work and Lady, You’re the Boss! Through her books, Apurva aims to empower women and encourage them to achieve their full potential.

Over the years, Apurva has won multiple business awards and has been named as one of the Most Powerful Women in Business as per the India Today Group (2016, 2018, 2019) and Fortune India (2018, 2019,2020). She was amongst LinkedIn’s Top Voices and YourStory’s Top 10 digital Influencers of 2020.

Apurva holds a Bachelor’s degree in Science (Physics) and completed her PGDM from IIM- Bangalore. She was a state-level hockey player and played for Tamil Nadu State and Tamil Nadu University.

Blog

Lecture Series

Culture Gender Diversity Strategic Implementation Emerging Markets Leadership skills

Author du jour

Lady, You’re The Boss Lady, you’re not a man Testimonials In The News

Lady, You’re The Boss

A new call to action from Ms. Apurva Purohit

‘So, do you intend to work after marriage?’
‘I am the COO of an organization. Obviously, I intend to work after marriage!’

No intended groom has been asked this question. For a working woman, it’s par for the course. There are women breaking new ground at work in every field today. Yet, when it comes to the top game, they are expected to play second fiddle to men. Through personal anecdotes and real-life stories of women professionals, Apurva Purohit chronicles the many ways in which society holds back women, curbing their power and preventing them from achieving their true potential.

At work and home, there is latent institutional discrimination and social prejudice at play. Whether it is the assumption that a career is only a stopgap to marriage or the reluctance to promote married women for fear that they will prioritise family over work, the climb to the top is twice as steep for women. As a result, they second-guess their own abilities and hesitate to claim what is rightfully theirs.

To counter these roadblocks, Purohit compiles an essential action plan for women: believe in yourself, never minimise or question your achievements, resist stereotypes, and constantly and fearlessly call out biases. Deeply poignant and often hilarious, Lady, You’re the Boss! is a woman leader’s guide to breaking socially imposed and self-reinforced glass ceilings, and growing to her full potential.


Lady, You’re The Boss

"An extremely important and relevant piece. Apurva Purohit has so brilliantly captured the experiences of women around the world and-Deepa Mehta- Film Director and Screenwriter

"Apurva is a path-blazing role model. Her exquisite style of clear observation divulges secrets on how a woman can make her way-Faye D’Souza - Executive Editor, Mirror Now

"Apurva dips into her life and learnings openly for this account of what it takes to be a women leader. She talks to the corporate-Shabana Azmi - Celebrated Indian Actor

Lady, You’re Not a Man

“A must-read for every woman who wants to succeed on her own terms. Inspiring and funny.”
- Ekta Kapoor- Indian TV/Film Producer and Director

“It’s a tough life for women today as they forge a new path for themselves within a society that still looks at them largely in a- Amish Tripathi- Indian Author

“This book will give women the confidence to believe in themselves and succeed…A definite read, and not just for women.”
- Nitin Paranjpe- President of Foods & Refreshment at Unilever

Business, Books And Lockdown Lessons, Mid-day, May 2020

May, 2020 click here to view

Apurva Purohit Interview, The Telegraph, February 2020

March, 2020 click here to view

Apurva Purohit Interview, Impact, February 2020

February, 2020 click here to view

Apurva Purohit: To Achieve What You Want, Never Look At Your Career As An ‘Option’, Womens Web, January 2020

January, 2020 click here to view

I am because of Me, Daily Pioneer, December 2019

December, 2019 click here to view

How to be the Boss Lady, Hindu Business Line, December 2019

December, 2019 click here to view

In conversation with Apurva Purohit, President, Jagran Group, The Hindu Business Line, December 2019

December, 2019 click here to view

Facebook Twitter Pinterest Feedback Best-selling author Apurva Purohit launches Delhi chapter of second book- Lady, you`re the boss!, Mid-day, November 2019

November, 2019 click here to view

5 women entrepreneurs on what they would like to tell their younger selves, November 2019

November, 2019 click here to view

Time to shatter ‘the glasses’ ceiling ?, Hindu Business Line, November 2019

November, 2019 click here to view

What can women DO to stand out and achieve success | Apurva Purohit - President, Jagran Group, November 2019

November, 2019 click here to view

"Lady, you`re the boss" | Confronting adversity & inequality, Millennium Post, November 2019,

November, 2019 click here to view

What can women DO to stand out and achieve success, She Means Business, November 2019

November, 2019 click here to view

Boss woman Apurva Purohit’s top advice to combat working mom guilt, Elle, November 2019

November, 2019 click here to view

Author Apurva Purohit: Women who read, lead, Sunday mid-day, November 2019

November, 2019 click here to view

Mainstreaming menopause, Hindu Business Line, November, 2019

November, 2019 click here to view

For all the lady bosses out there, Afaqs, October, 2019

October, 2019 click here to view

Why Apurva Purohit’s New Book ‘Lady, You’re The Boss’ Should Be Read By All Working Women, Womens Web,October 2019

October, 2019 click here to view

Boss ladies, change yourselves first, says Apurva Purohit,Adgully, October 2019

October, 2019 click here to view

Bussiness Line on Lady, You`re the Boss, October 2019

October, 2019 click here to view

Is Imposter syndrome holding you back?, Foundingfuel,October 2019

October, 2019 click here to view

Make way for the new boss! October 2019

October, 2019 click here to view

For all the lady bosses out there, Afaqs,October 2019

October, 2019 click here to view

In her new book, Apurva Purohit tells us how to be a boss, at work and in life, Yourstory, October 2019

October, 2019 click here to view

Lady You’re the Boss - by Apurva Purohit, Rajasthan Pathrika, October 2019

October, 2019 click here to view

Speaks About "Lady, You`re The Boss", HT City,October 2019

October, 2019 click here to view

Ms. Apurva Purohit Launches Her Second Book "Lady, You`re The Boss", Mid-day, September 2019

September, 2019 click here to view

I hope my book helps women maximise their potential: Apurva Purohit, Exchange4media,September 2019

September, 2019 click here to view

Best-Selling author Apurva Purohit launches her second book - `Lady, You`re the Boss!`, Mid-day,September 2019

September, 2019 click here to view

The making of BigBasket, the evolution of election campaigns, a woman leader``s guide to breaking socially-imposed glass ceilings, Outlook, September 2019

September, 2019 click here to view

Create More space in your book shelf, September 2019

September, 2019 click here to view

This One For the Ladies, September 2019

September, 2019 click here to view

Perseverance Vital To Make Something Out Of Ourselves: Apurva Purohit, She the people,September 2019

September, 2019 click here to view

Lady you are not a man: Apurva Purohit’s no bullshit advice to women in the workplace and beyond, YourStory, February 2015

February, 2015 click here to view

Lady You’re The Boss Tells Women To Take Lead: An Excerpt,Shethepeople September 2019

September, 2014 click here to view

Working women`s woe, Afaqs, March 2014

March, 2014 click here to view

Book Review: Lady, You`re Not a Man!, iDiva, January 2014

January, 2014 click here to view

Meet the lady behind `Lady You`re Not a Man`, Times Now, October 2013

October, 2013 click here to view

Breaking the glass ceiling, The Hindu Business Line, August 2013

August, 2013 click here to view

Q&A with Apurva Purohit, on ‘Lady, you’re not a man!’, Campaign India, August 2013

August, 2013 click here to view

Excerpt from Lady, You’re Not a Man

"You need to begin by acknowledging the problems that come with being a working mom, the guilt that is a constant companion in whatever you do, the balance you try to find between a cantankerous and ill child and an important presentation, and the fact that how much ever you try, you just can’t be superwoman! And then life becomes easier."

Events

Ms Apurva Purohit talks at Cipla Ltd, January 2020
Ms Apurva Purohit talks at Inner Wheel Event, January 2020
Ms Apurva Purohit talks at External Affairs Delhi, December 2019
Ms Apurva Purohit talks at Tollyclub in Kolkata, December 2019
Ms Apurva Purohit talks at Sophia College, November 2019
Ms Apurva Purohit launches the Lady You`re the Boss, Delhi Chapter, November 2019

Podcasts

Episode 6 - Lady, You’re Not a Man: Breaking Stereotypes

It is difficult to shake off the firmly rooted stereotypes and biases against women in the...

Episode 5 - Lady, You’re Not a Man: Sexy, Smart & Single

Society fears that what it is unfamiliar or unacquainted with – like a single woman, being her...

Episode 4 - Lady, You’re Not a Man: Men as Allies

Just like women are taught to be tentative, men are conditioned to be larger than life. Shedding...

Episode 3 - Lady, You’re Not a Man: Guilt, your constant companion

Whether it is leaving your child home while you go to work, or missing that office party you...

Episode 2 - Lady, You’re Not a Man: The Mr. and Mrs. Trap

One of the grouses that women harbor is that, after marriage, their identities invariably get...

Episode 1 - Lady, You’re Not a Man: ‘Auntyji’ Phenomena

A lot of currency is placed on women’s attractiveness; once they age and get categorized as...

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